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Green Sport: A Game Everyone Wins

Environmental responsibility, increasingly recognized as a central aspect of corporate social responsibility, is important not only for recreational sport firms, but for all sport organizations.

Three primary motivations for sport firms to embrace environmental responsibility as a management competency are advanced.

First, sound environmental stewardship is necessary to halt environmental degradation, maintain livable environments, and ensure the long-term economic health of the sport industry as a whole.

Second, due to their unique relationships to their customers, sport organizations are positioned to become leaders in creating environmental awareness.

Third, taking informed steps toward environmental responsibility can result in substantial economic benefits to sport organizations through more efficient resource usage and enhanced image.


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