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NFT BOOM RISKS DERAILING SPORTS’ ENVIRONMENTAL EFFORTS

The sports economy is at the forefront of this explosion of mainstream interest in NFTs, and the rationale is clear. With live-event revenue down and the collectibles market booming (1 in 3 U.S. adults collect some sort of physical item as a hobby or investment), sports organizations willing to embrace this trend can monetize a growing market and use NFTs to engage a new, tech-savvy generation of fans.

Link: https://sustainability.sport/nft-boom-risks-derailing-sports-environmental-efforts/

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