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“Sustainability is a leading subject for this football club”

Getting athletes to talk about societal issues beyond the pitch and track is a key strategy for those wanting to leverage sport’s power to foster positive behaviour change. And, last year, the progressive football club in the south-east of France managed to bring six of its most recognisable male and female players – including current Best FIFA Women’s Player and now-Manchester City defender Bronze – to do just that in a promotional video with partner Veolia.


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